Hello, Everyone.

I need to apologize for not posting in about a month, but...

This blog was hacked (we'll get into that later).

Anyway, today, we will briefly explain Pay Per Click (PPC) advertising.  If you use this through Google, you would definitely know it as AdWords.

This is where you create advertising campaigns, based on keywords and the products you sell.

We have always seen these ads.  They are the ads that you see on websites, like your free e-mail client- like, hotmail, or Yahoo, or g-mail.

Sometimes, they are targeted, sending you right to the item you are looking to buy, and sometimes you are sent to a generic page where you then have to search for what you were looking for in the first place, right? Who hasn't experienced the same when surfin the net?

When I started using PPC, I used it only for high-end, quality products like John Reese's Opportunity (teaches you about affiliate marketing), or any of any of StomperNet's products.  Products like their journal, "The Net Effect", or the re-launch of StomperNet itself.

In fact, I used it for the launch of Frank Kern's Mass Control 2.0!

The reason I used PPC on these items was because of the quality of products, and their commissions.

I would not dare to use PPC on a product, like a book, that only paid 6%.  That's an average of about $1 commission for every $20 sale. Forget books, those are standard commissions from most "brick and mortar" merchants.

So, unless you have a ton of organic traffic being driven to your site, (and how many "newbies" have that?) how could you survive? Unless your PPC costs to drive prospects to products only paying out 6% was TARGETED, you would loose your shirt in ad costs and fees.

Well, that was then.  Back then, I didn't know about PPC Classroom.

You see, PPC Classroom is a great resource from Anik Singal and his team at Lurn, the creators of Affiliate Classroom.

Since signing up with PPC Classroom and using it myself, we are now creating campaigns for the holiday shopping season to drive traffic to out military-based blog, for-the-troops.com where we donate a percentage of our sales commissions to military-based causes and charities.

So, if you are new to Pay Per Click, of if you haven't even started using it to advertise your business, I suggest you check out PPC Classroom.

Heck, even if you use PPC and have yet to see the returns you expected, check it out here.  What do you have to loose, but increased sales, right?